Step 1: Total leads / month

All sources combined.

# leads/mo
Step 2: Lead sources

Toggle on, enter counts.

Step 3: Funnel stages

Name each step. Enter monthly counts. Drag to reorder.

Your CRM / system
↓

Enter your total monthly leads and at least one funnel stage to see your funnel.

Funnel conversion benchmarks

Not sure if your drop-off rates are normal? Here's what Zoek sees across 50,000+ active clients. If you're dropping more than the "needs work" threshold at any stage, that's your biggest opportunity — and where we start.

Funnel stage
Lead → Appointment
Strong60%+ book
Okay40–60%
Needs workUnder 40%

Speed-to-lead is the #1 factor. Responding in under 5 minutes increases contact rate by 9x. Zoek's CRM integrations automate this.

Funnel stage
Appointment → Show
Strong80%+ show
Okay60–80%
Needs workUnder 60%

Low show rates are almost always a confirmation problem. A text reminder the day before and a call the morning of moves this 15–20 points.

Funnel stage
Show → Close
Strong50%+ close
Okay30–50%
Needs workUnder 30%

If someone showed up they're interested. A low close rate here points to a pricing, positioning, or presentation issue — all fixable.

Funnel stage
Lead → Close (overall)
Strong25%+ overall
Okay10–25%
Needs workUnder 10%

Your end-to-end close rate tells the full story. Under 10% means there's at least one critical leak dragging the whole funnel down.

Funnel stage
Website conversion
Strong3%+ of visitors
Okay1–3%
Needs workUnder 1%

Zoek has redesigned 132,000+ websites. Clear headline, one CTA, fast mobile — the three biggest levers. Most sites double conversion with basic fixes.

Funnel stage
Client retention
Strong80%+ stay
Okay60–80%
Needs workUnder 60%

Retention is the most overlooked funnel stage. A 10% lift in retention often doubles profit without spending another dollar on ads.