Most businesses have no idea what they're actually paying per lead — or whether that number is good, bad, or ruinous. This calculator breaks it down by channel so you know exactly where to cut and where to scale.
What is one new client worth to you in revenue?
Use average first-transaction value. For recurring clients, consider lifetime value.
Enter your client value and at least one lead source with data to see your breakdown.
Select your industry to see real benchmarks from Zoek's 50,000+ active clients. See exactly where you stand — and what top performers look like.